Your game is ready.
Your funding should be too.
Plan A combines UA funding, operator guidance, and proprietary intelligence for mobile games that are ready to scale.
The harder you push growth,
the more cash you need.
Most UA funding structures take revenue out of the business while you’re still scaling. Plan A is built differently. You keep 100% of the revenue, giving you more control over when to repay, redraw, and keep investing behind performance.
- Revenue share with the lender until full payback
- Fixed repayment schedules
- Re-underwriting required to access additional capital
- Cost of capital can increase as payback windows extend
- You keep 100% of the revenue
- Repay principal on your schedule
- Redraw capital without reapplying
- Fixed rate for the full term, including extensions
Built around the way games grow.
Plan A was designed for mobile games that are ready to scale. The structure gives teams more flexibility over how capital is repaid, recycled, and reinvested as performance evolves.
Built by people who have scaled the games themselves.
We’ve seen what happens when a channel opens up faster than expected. When CPIs rise. When creative performance starts to fade. When growth opportunities arrive before the capital is ready.
We’ve sat on the operator side of those decisions. Plan A’s structure came out of that experience.
A funding conversation should start with a point of view.
Plan A’s proprietary intelligence identifies games with the signals of sustained growth before the first conversation ever happens.
- A live game with established revenue and proven unit economics.
- UA channels performing with positive contribution margin.
- A demonstrated LTV curve over a meaningful payback window.
- A level of UA demand that has outgrown what self-funding can support.
- A team with a deep understanding of its growth metrics.
Backed by one of the world’s leading investment firms.
Our partnership with Fortress Investment Group gives Plan A the capital capacity to support games through multiple stages of growth.
The result is a funding structure designed to scale alongside the game, with the flexibility and capacity required to support long-term growth.
- ✓Competitive rates backed by institutional capital
- ✓Funding capacity that grows alongside the game
- ✓Flexible multi-year facilities
- ✓A long-term partnership approach
A leading, diversified global investment manager with deep expertise in credit and alternative investments, providing Plan A Games with the firepower to offer best-in-market rates.
Let’s talk about what’s next for the game.
Plan A works with a small number of teams building ambitious mobile games. If your game is showing the right signals, we’d love to talk.